‘Grow the Good’ makes an impact on rural health care

12 national ad awards go to Sanford Health internal and external marketing efforts

‘Grow the Good’ makes an impact on rural health care

George the therapy dog can now add “star of award-winning video” to his Sanford Health trading card.

The first-person story, as told by the standard poodle’s volunteer handler, is among the top marketing projects honored at the 41st annual Healthcare Ad Awards.

The Sanford Health marketing team received 12 awards across eight categories.

These awards are open to health care companies and their agencies to recognize the field of health care marketing and advertising. There are 54 award categories, including traditional and digital advertising, content strategies, websites, videos, fundraising campaigns, and COVID/vaccination efforts.

A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. This year’s competition had over 4,300 entries.

Sanford Health earned the following awards:




  • Primary Care Campaign (Integrated Marketing Campaign)
  • Reasons you may not be enjoying sex (Podcasts)
  • Good Samaritan Society – Home Health Campaign (Integrated Marketing Campaign)

Sanford Health Vice President of Marketing Colette Manning reflected on the awards and said the recognition is acknowledgement of the company’s effort to support Sanford Health’s people, patients, residents, members, communities, and organization.

“This recognition reflects a tremendous team effort,” she said.

Learn more

Posted In Awards & Recognition, Company News, Leadership in Health Care, People & Culture, Rural Health