Profile earns spot on Entrepreneur’s Franchise 500 list

“You’re a franchise brand when you make it on this list.”

By: Sanford Health News .

Profile by Sanford building
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For the first time, Profile by Sanford has earned recognition on Entrepreneur magazine’s competitive Franchise 500 list.

Entrepreneur magazine ranked the health-coaching program No. 164 in its Franchise 500 list for 2019. In making the list, Profile joins a full slate of well-known businesses such as McDonald’s at No. 1.

Profile by Sanford celebrated the opening of its 100th store on Feb. 2 in Mobile, Alabama, with plans to open between eight and 10 additional locations each month this year, according to Brian Aust, director of strategy and communications for Profile. Currently in 25 states, Profile expects to expand to 38 states by the end of 2019. Adding in the agreements with franchisees for future stores brings the footprint to nearly 500 stores.

Profile had a goal of making it on the Franchise 500 this year, Aust said. “You’re a franchise brand when you make it on this list.”

Ranking choice ‘incredibly rare’

The real surprise was where Profile landed for a company’s first-time ranking, and Entrepreneur magazine noted that to Profile leadership. “They stressed how incredibly rare it was to go from off the list to cracking the top 200,” Aust said.

Still, there will be no resting on laurels, with “a lot of important work left to do,” Aust said. “Because 164 isn’t high enough for any of us.”

Profile by Sanford combines nutrition, activity and lifestyle coaching to help members lose weight and keep it off. Physicians and researchers at Sanford Health designed the program to take the guesswork out of healthy lifestyle change. The program’s results-oriented approach has driven the company’s growth. Profile previously had been named an Entrepreneur Top New Franchise for 2017 and 2018.

This new national recognition follows a busy year for Profile by Sanford, according to CEO and Chief Growth Office Nate Malloy.

“We’ll look back on 2018 as a pivotal time for our brand and our team,” he said. “I think we’ve chosen some truly high-quality, passionate franchise partners to help us grow this brand. We celebrated 100,000 lives changed in December.”

Franchisees value support, helping others

Profile meets with and carefully selects franchisees, many of whom bring their experience working with other franchises to the table, Aust said. One example is a Chicago group that has committed to opening 28 Profile locations in addition to many more Orangetheory Fitness facilities.

Franchisees are pleased with the level of support they get from Sanford Health, Aust said, especially knowing that a health system is behind them. Ultimately, helping people is their mission. “It really does motivate people to help change others’ lives, and I think that’s what all of our franchisees are in it for,” he said.

Profile also carefully selects its research advisers to help with development, including highly credible Sanford Health names such as Chief Medical Officer Allison Suttle, M.D.; Executive Vice President of Innovation and Research David Pearce; and internist and genetic specialist Cassie Hajek, M.D. And doctors throughout Sanford Health support Profile, as the goal for both is to “make people healthier outside the clinics,” Aust said. “We can be an extension of their care team.”

Included in that, of course, are Sanford Health employees. Profile has a “family-first mentality,” Aust said.

“That’s a real win for us, when we can say we’re helping the company get healthier as well.”

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