MarketBeat Open upgraded for 2025 return
Date: April 16, 2025
Contact:
Name: Mark Vellek
Huether Family Match Pointe
605-595-4990 / Mark@playthepointe.com
SIOUX FALLS, S.D. – The ATP professional men’s tennis tour is returning to Huether Family Match Pointe on the Sanford Sports Complex this October as the ATP Tour has renewed the MarketBeat Open for year two. The ATP Tour went a step further and has upgraded the event for 2025 to an ATP 100 tournament. The event will take place October 19-26.
“Year one of the MarketBeat Open was a huge success,” said HFMP Executive Director and MarketBeat Open Tournament Director Mark Vellek. “We received high marks from both tour staff and the players. There was outstanding support from fans and local sponsors that made the event a great week, and we are excited for an even bigger and better tournament this year.”
The Sanford Sports Complex plays host to a number of large sporting events throughout the year, and the MarketBeat Open adds to the pride the campus has for hosting premier sporting events.
“The upgrade of the tournament is a testament to the amount of work and pride that Mark and the staff at Huether Family Match Pointe devoted to the inaugural event,” said Steve Young, president of Sanford Sports. “The Sioux Falls community embraced the athletes and ATP Tour, and we are excited to once again welcome them to the Sanford Sports Complex this fall for what will be another first-class event in our city.”
The MarketBeat Open is an ATP Challenger and USTA Pro Circuit event and has the USTA excited for its future after its inaugural year and upgraded status as well.
“We were incredibly pleased with the success of the first edition of the Sioux Falls event and are looking forward to seeing the event return for year two,” said Tracy Davies, Managing Director, USTA Pro Circuit. “We are excited that local fans will once again be able to experience high level professional tennis.”
The MarketBeat Open will feature 32 of the top singles players in the world as well as 16 doubles teams, and the prize money from last year has doubled. Many players from last year’s event have enjoyed great success on tour since last October’s tournament in Sioux Falls, including Brandon Holt, son of former Grand Slam Champion Tracy Austin, who has risen almost 100 spots in the world rankings since last year’s tournament.
“South Dakota was a beautiful place, and the tournament ran so smooth,” Holt said. “I felt really welcomed there, and the fans seemed to really enjoy watching all of the matches.”
Borna Gojo from Croatia captured last year’s singles title on his way back from injury after being in the top 100 in the world and making a run to the Round of 16 at the 2023 US Open where he lost to Novak Djokovic. Colton Smith finished second and has been a rising American star on tour since his run in Sioux Falls, capturing the Cleveland Open title in February and advancing to the quarterfinals of the ATP 250 event in Houston earlier this month where he lost to world No. 13 Tommy Paul.
“It (MarketBeat Open) was an incredible feat from everybody that was part of it,” said Smith of last year’s event. “Everybody from around the area came out and supported the event. I met a lot of amazing people there.”
The player field will be determined 21 days ahead of the start of the event. Tickets for the MarketBeat Open will go on sale August 25, which is the first day of the US Open. Sponsorships are on sale now. For sponsorship information, contact Mark Vellek at mark@playthepointe.com. More information can be found at MarketBeatOpen.com.
Tournament Schedule
Sunday, October 19 – Singles Qualifying
Monday, October 20 – Singles Qualifying/Singles First Round
Tuesday, October 21 – Singles First Round/Doubles First Round
Wednesday, October 22 – Singles Round of 16/Doubles First Round
Thursday, October 23 – Singles Round of 16/Doubles Quarterfinals
Friday, October 24 – Singles Quarterfinals/Doubles Semifinals
Saturday, October 25 – Singles Semifinals/Doubles Championship
Sunday, October 26 – Singles Championship
About Sanford Sports
Sanford Sports is the modern athletics arm of Sanford Health, the premier rural health system in the United States. Rooted in science and health care, Sanford Sports offers a combination of programs, services, events, facilities and partnerships intended to make active lifestyles accessible and rewarding for people of all ages and abilities. Based on the 500-acre Sanford Sports Complex in Sioux Falls, South Dakota, Sanford Sports has been changing the way athletes play for 25 years. With operations in three states, more than one million athletes use Sanford Sports facilities each year. Visit sanfordsports.com for more information.
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