Cura Foundation, Sanford Health win two Anthem Awards

Feb. 28, 2022

Contact: Roni Selig
Phone: 646-872-1531
Email: roni@ronmarstudios.com

The Cura Foundation is honored to be recognized as Silver Winner for Best Nonprofit Campaign and Best Influencer Endorsement categories (Health) in the Inaugural Anthem Awards

New York, NY — The Cura Foundation announced today that it has been named as Silver Winner for its #UniteToPrevent PSA Campaign in Best Nonprofit Campaign and Best Influencer Endorsement categories (Health) in the Inaugural Anthem Awards. The PSA Campaign has been executive produced by Cura Foundation’s president and founder Robin Smith, MD, MBA and Marcie Mule and Roni Selig, co-presidents of RonMar Studios and Ashleigh Walton, Executive Director, Marketing at Sanford Health.

#UniteToPrevent is a U.S.-based multimedia campaign raising awareness of the continuing need to act safely, together, to stop the spread of COVID-19. The PSAs clips distributed on TV, radio and online feature 19 celebrities and athletes including Josh Groban, Steve Harvey, Amanda Kloots and Jerry Rice among others. It is supported by the Cura Foundation, a nonprofit with a mission to improve human health globally, and Sanford Health, one of the largest health systems in the U.S.

To reduce social disparities in the fight against COVID-19, Cura is expanding the #UniteToPrevent campaign into Spanish and will feature Grammy Award-winning recording artist Jon Secada and actors and celebrities Olga Merediz (“In the Heights,” “Encanto”), Alfonso Herrera (“Ozark”), Judy Reyes (“Scrubs,” “Devious Maids”), Cristián de La Fuente and Daphne Rubin-Vega.

The campaign continues to be circulated in the U.S. with over 530+ million people seeing it to date in 25,057 radio and 118,701 TV airings. It has aired nationally on local affiliate television stations as well as national networks such as CBS, ION, The CW, MyTV Network, Bounce, Univision & Telemundo.

“It is our distinct honor to recognize the work that brands, organizations, and individuals are all making to create an impact in their community,” said Jessica Lauretti, Managing Director, The Anthem Awards. “We launched this platform to show the world that all corners of our culture, from sports and entertainment to business leaders and celebrities, are all standing up to say, it is time for systemic change and that social good is what we value as a society.”

“COVID-19 knows no boundaries,” said Robin Smith, MD, MBA, founder and president of the Cura Foundation. “The pandemic won’t end for anyone until it ends for all. We all have to stay vigilant to protect ourselves and others. Get Vaccinated! #UniteToPrevent.”

“I cannot thank enough the incredible caregivers who have been fighting COVID-19 and all that comes with it for more than two years. We must continue to do all we can to stop the spread of the virus so their sacrifices do not go in vain,” said Bill Gassen, president and CEO of Sanford Health. “I applaud the Cura Foundation and all partners in the #UniteToPrevent campaign for raising awareness of this crucial message on the steps needed to keep our communities safe and reduce the strain on health care workers.”

Winners for the inaugural Anthem Awards will be celebrated at the first annual Anthem Voices conference followed by a star-studded virtual Awards Show on Monday, February 28, 2022.

The Anthem Awards was launched in response to the prevalence social good has taken within the national conversation and cultural zeitgeist in recent years. The inaugural competition received nearly 2,500 entries from 36 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue will fund a new grant program supporting emerging individuals and organizations working to advance the causes recognized in the inaugural Anthem Awards.

About the Cura Foundation:
The Cura Foundation (“Cura”) is a nonsectarian, nonpartisan, public 501(c)(3) organization with a mission is to improve human health globally. Cura’s objective is to streamline health care delivery and optimize access to care to prevent and vanquish disease, reduce human suffering and increase the quality of life around the world. We aim to advance the development of breakthrough medical technologies, promote preventative measures, encourage interdisciplinary approaches to medicine, improve access to innovation and eliminate social disparities in health care.

At Cura, we #UniteToPrevent and #UniteToCure.

Find the Cura Foundation Online:
Website: thecurafoundation.org
Facebook: facebook.com/TheCuraFoundation
Twitter: @CuraFdn
Instagram: @CuraFdn
LinkedIn: linkedin.com/company/curafdn
YouTube: youtube.com/TheCuraFoundation

About Sanford Health
Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, senior care and services, global clinics, research and affordable insurance. Headquartered in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,500 physicians and more than 200 Good Samaritan Society senior care locations in 26 states and 10 countries. Learn more about Sanford Health’s transformative work to improve the human condition at sanfordhealth.org or Sanford Health News.

About the #UniteToPrevent Campaign:
#UniteToPrevent is a U.S.-based multimedia campaign that raises awareness of the continued need to act safely, together, to stop the spread of COVID-19.

The #UniteToPrevent campaign is supported by the Cura Foundation, an organization with a mission to improve human health globally. Cura facilitates partnerships and collaboration while encouraging holistic approaches to health and advancing the development of breakthrough medical technologies and preventative measures. In a time when COVID-19 continues to be a public health threat around the world, Cura wanted to do its part and with the support of Sanford Health, Aspire Capital, Alliance Global Partners and Akkad Holdings has used its platform to educate, be a resource in a time of need and promote the prevention of the spread of the virus.

#UniteToPrevent has been circulated in the U.S. with people seeing or hearing it more than 530 million times. The campaign reinforces the need to follow public health and prevention measures (especially mask-wearing, vaccinations and boosters) as the COVID-19 landscape changes. PSA participants include singer and songwriter Josh Groban, entertainer Steve Harvey, talk show host Amanda Kloots, NFL Hall of Famer Jerry Rice, actors and celebrities Colton Dunn, Joshua Malina, Raven-Symoné, Elise Neal, Cristela Alonzo, Kate Flannery, Oscar Nuñez, Leslie David, Margaret Cho, Loni Love, Ross Mathews, Bill Engvall, Gabrielle Carteris, Dan Bucatinsky and Bernie Williams. Learn more at unitetoprevent.org.

About The Anthem Awards:
The Anthem Awards, the Webby Awards newest initiative, was developed to recognize the breadth of social good work (online and offline) around the globe by honoring the organizations, brands, and people creating long-lasting impact; including, Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, GLAAD, Mozilla, NAACP, NRDC, WWF, and XQ.

Find The Anthem Awards Online:
Website: anthemawards.com
Facebook:  facebook.com/anthemawards
Twitter: @anthemawards
Instagram: @anthemawards
LinkedIn: The Anthem Awards
YouTube: wbby.co/anthem-youtube

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,500 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, and AIGA.

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