George the therapy dog can now add “star of award-winning video” to his Sanford Health trading card.
The first-person story, as told by the standard poodle’s volunteer handler, is among the top marketing projects honored at the 41st annual Healthcare Ad Awards.
The Sanford Health marketing team received 12 awards across eight categories.
These awards are open to health care companies and their agencies to recognize the field of health care marketing and advertising. There are 54 award categories, including traditional and digital advertising, content strategies, websites, videos, fundraising campaigns, and COVID/vaccination efforts.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. This year’s competition had over 4,300 entries.
Sanford Health earned the following awards:
Gold
- Grow the Good – Employer of Choice Campaign (Professional Recruitment Program)
- Clinician Connection (Employee Communication Program)
- Podcast Snippet Illustrations (Social Media Content)
Silver
- Sanford Health Plan – Medicare Advantage (Integrated Marketing Campaign)
- National Rural Health Day (Employee Communication Program)
- 2023 Community Health Needs Assessment (Health Promotion Program)
- Virtual clinic shortens distance to health care (Podcasts)
- 2023 Summit on the Future of Rural Health Care (Special Event)
- Blue Chair Series – George the Therapy Dog (Special Video – Over 2 minutes)
Bronze
- Primary Care Campaign (Integrated Marketing Campaign)
- Reasons you may not be enjoying sex (Podcasts)
- Good Samaritan Society – Home Health Campaign (Integrated Marketing Campaign)
Sanford Health Vice President of Marketing Colette Manning reflected on the awards and said the recognition is acknowledgement of the company’s effort to support Sanford Health’s people, patients, residents, members, communities, and organization.
“This recognition reflects a tremendous team effort,” she said.
Learn more
- Inclusive health care messaging informs and inspires
- Healthcare Ad Awards honor Sanford Health marketing
- Sanford Health News earns first regional Emmy award
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Posted In Awards & Recognition, Company News, Leadership in Health Care, People & Culture, Rural Health
